Spotify Launches Music Videos for Premium Users in the U.S. and Canada
Spotify has taken a major step toward expanding its entertainment offerings with the launch of full music videos for Premium subscribers in the United States and Canada. The rollout marks one of the platform’s most significant updates this year as it aims to compete more directly with video-centric platforms like YouTube and Apple Music.
According to Spotify, select Premium users can now watch official music videos directly inside the app, starting with a curated catalog of popular songs. The feature currently supports short-form and full-length music videos from global and regional artists, giving fans a new way to enjoy their favorite tracks.
The new experience integrates seamlessly into the existing Spotify interface. Users can switch between audio and video modes, discover music videos through artist pages, and explore playlists that include video-enabled tracks. This feature is available on mobile, desktop, and compatible smart devices, though the rollout will expand gradually.
Spotify says the introduction of music videos is part of its long-term vision to create a richer, more immersive experience for Premium subscribers. While the feature is currently limited to the U.S. and Canada, the company is expected to extend access to more regions in the coming months.
As competition intensifies in the streaming landscape, Spotify’s move signals a strategic push into multimedia content, offering users more value while keeping them engaged within the platform.
