WhatsApp to Introduce Usernames Feature for Businesses by 2026
WhatsApp is preparing a major update that could change how businesses interact with customers on the platform. According to recent reports, the messaging giant is working on introducing usernames for business accounts by 2026 a move aimed at simplifying communication and improving brand identity across WhatsApp Business.
What the New Username Feature Means
Currently, WhatsApp users connect through phone numbers. However, this can sometimes be inconvenient, especially for businesses managing multiple lines or handling international customers. The upcoming username feature will allow businesses to create a unique name (for example, @techblogbase or @balamd) instead of relying solely on phone numbers.
This means customers can easily find or message a business by simply typing its username, just like on platforms such as Instagram or Telegram.
Benefits for Businesses
1. Improved Branding – Businesses will be able to choose usernames that reflect their brand identity, making it easier for customers to recognize and trust them.
2. Privacy Protection – The use of usernames hides the business phone number, giving companies more control over their contact details.
3. Better Customer Experience – Customers will find it easier to search, connect, and chat with businesses without needing to save phone numbers.
4. Enhanced Discoverability – WhatsApp could integrate a search or directory feature that helps users find verified businesses through their usernames.
Why This Update Matters
The introduction of usernames is part of WhatsApp’s broader strategy to strengthen its business ecosystem. Over the past few years, the platform has launched tools like Click-to-Chat links, Business Catalogs, and Meta Verified badges. Adding usernames will streamline communication and help small and large businesses reach customers faster and more professionally.
This feature also aligns with WhatsApp’s long-term goal of becoming an all-in-one business communication platform combining chat, payments, and commerce under one roof.
Expected Launch
Although WhatsApp has not announced an official release date, early tests suggest the feature could begin rolling out to WhatsApp Business users globally in 2026. The update will likely be available first for Android and iOS before expanding to WhatsApp Web and Desktop versions.
Final Thoughts
The upcoming WhatsApp usernames for businesses feature marks a significant step forward in digital business communication. It will make WhatsApp more competitive with other business messaging apps while offering companies a simpler and safer way to connect with customers.
As we approach 2026, business owners and marketers should keep an eye on WhatsApp’s updates this feature could become a key tool for building stronger customer relationships and boosting brand visibility.
